Business 2 Community

Back to Marketing Basics: Market Segmentation and Target Market

Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products, service options) to appeal to this target audience, ...
Business Wire

Target Market Segmentation Analysis Helps a CPG Company Enhance Customer Retention and Develop Efficient Targeted Marketing Initiatives | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...
Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Marketing

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
Marketing

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Demand Gen Report

Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing ...
Marketing Dive

Nielsen launches tool for mobile audience targeting and segmentation

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...

How Market Segments Work: Identification and Example

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.
Multichannel Merchant

CPG Marketers: Targeting and Segmentation in the New Reality

In the CPG marketing world, everything is new, and nothing is normal. As the pandemic continues to upend grocery shopping habits short and long term, CPG marketers are struggling to reach consumers in ...
Searchenginejournal.com

5 Marketing Principles To Maximize SEO Effectiveness

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...
CMS Wire

Examining 6 AI Use Cases for Marketing Technology

As marketing becomes increasingly data-driven, artificial intelligence (AI) is playing a transformative role in the marketing technology (martech) industry. From automating routine tasks to offering ...