Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Product management involves building and nurturing products/services that: (a) meet business goals, (b) bring customer delight and (c) offer a competitive edge. For product managers, customer ...