Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Social media can feel like a wild west sometimes, right? You post something, and then… crickets. Or maybe it’s the opposite, ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...