Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. In the past, I’ve compared the analytics process to a marathon. Now ...

I was first introduced to storytelling in the early 2000s. At the time, I was a student enrolled in undergrad coursework at Lawrence Technological University (LTU), where I became interested, in part, ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...