Using these four types of metrics in a comprehensive measurement system will give you the best possible view of the performance of your customer experience.

But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

The biggest issue with this type of marketing measurement is it’s based on probability rather than certainty. Furthermore, like other methods, probabilistic attribution is not possible without ...

Most of the indices that measure diversity depend on variables that have various statistical types (e. g. circular, fuzzy, ordinal) and that go through a matrix of distances among species. We show how ...

This is the type of broad measurement researchers are interested in when it comes to news consumption. To match it to the passive data, a list of over 2,500 local and national news organizations’ ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...