Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...
(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...
This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts ...
Harshit Jain MD is the Founder and Global CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. Spending in the B2B digital ad market in the United States is ...
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Why B2B CMOs are frustrated with ABM platforms
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a ...
As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...
Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful ...
Fully 66% of ABM programs underperform, ITSMA reports. I contend that many ABM programs fail to deliver significant revenue growth because they are being driven by technology and demand-gen functions.
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