Methods for predicting, measuring and targeting emotional reactions to current packages and products as well as understanding aspirations for better next generations are a key part of developing ...

The department of Multimedia and Graphic Arts of the Cyprus University of Technology is organizing the 1st International Conference on Semiotics and Visual Communication themed “from theory to ...

Consumers are more open to messaging when the message is delivered in the same emotional wrapper as they perceive the brand. Visual semiotics tool identifies the emotional signature of over 100 global ...

Semiotics, the study of signs and symbols in language, art, and culture, provides a powerful tool for decoding hidden meanings within messages and texts. It serves as an interpretive lens, allowing us ...

CANADA – Tech-based global insights business Maru/Matchbox has launched a visual semiotics tool, Brand Emotion, available on its proprietary tech platform, Maru/Hub. Brand Emotion analyses thousands ...

What if every film, novel, and artwork followed invisible rules? From Saussure’s linguistics to Barthes’ semiotics, ...

This is a preview. Log in through your library . Journal Information Cultural Critique provides a forum for international and interdisciplinary explorations of intellectual controversies, trends, and ...

Curating has been defined as an intermediary practice that utilizes acts of selection and arrangement to facilitate interpretation – that is, to support individual and collective meaning-making – and ...