Methods for predicting, measuring and targeting emotional reactions to current packages and products as well as understanding aspirations for better next generations are a key part of developing ...

The department of Multimedia and Graphic Arts of the Cyprus University of Technology is organizing the 1st International Conference on Semiotics and Visual Communication themed “from theory to ...

Consumers are more open to messaging when the message is delivered in the same emotional wrapper as they perceive the brand. Visual semiotics tool identifies the emotional signature of over 100 global ...

Semiotics, the study of signs and symbols in language, art, and culture, provides a powerful tool for decoding hidden meanings within messages and texts. It serves as an interpretive lens, allowing us ...

CANADA – Tech-based global insights business Maru/Matchbox has launched a visual semiotics tool, Brand Emotion, available on its proprietary tech platform, Maru/Hub. Brand Emotion analyses thousands ...

Communication studies is an interdisciplinary field that scrutinises the processes and effects of human interaction through both traditional and emerging media. Drawing on semiotics, cultural studies, ...

What if every film, novel, and artwork followed invisible rules? From Saussure’s linguistics to Barthes’ semiotics, ...

Add articles to your saved list and come back to them any time. Imagine an emoji with raised eyebrows and rolling eyes. This is my response to Marcel Danesi's speculation that a new "blended writing" ...

This is a preview. Log in through your library . Journal Information Cultural Critique provides a forum for international and interdisciplinary explorations of intellectual controversies, trends, and ...