Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. So you're ready to hire a writer. Great! But before you commit, make sure ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.

If there’s one thing everybody knows about the Web by now, it’s that people read differently online than they do on paper. Why, then, do so many business websites (perhaps even yours) still read like ...

What makes a great content writer today? It’s a question everyone wants answered, so they either know how to become one, or know how to hire the best in the business. It’s been proven that great web ...

AS NEWSPAPERS SURGE ONTO the Internet (more than 3,600 by late 1999), print journalists have also learned to make use of tools long familiar to their broadcast counterparts: tape recorders, video ...

You have /5 articles left. Sign up for a free account or log in. The latest social-media kerfuffle on Goodreads has left me pondering the dynamics of expressing ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...