Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose ...

Shares of Alphabet Inc. (NASDAQ:GOOGL) are in the spotlight on Wednesday. The company said it reached a landmark with one of its computing algorithms that will have implications on artificial ...

Google has rolled out fewer confirmed search ranking updates in 2024, then it did in all the past years where Google confirmed these updates. Google rolled out seven confirmed updates in 2024, nine in ...

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Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...