Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this ...

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

V Formation has strengthened its digital marketing team with the appointment of Gabriel Crow. Crow, a Durham University ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. Google's playbook provides privacy and measurement solutions for digital ...