Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Multi-touch human interfaces promise to impact the world in much the same way the first graphical user interfaces did. The race has just begun between different implementation methods, but make no ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Welcome to the fascinating world of e-commerce, where understanding your customers’ journey is not just a part of the business—it’s an art form. Today, we’re diving into the realm of multi-touch ...

Technology is touching more people’s lives every day. Technology is touching more people’s lives every day. Multi touch-enabled devices and equipment can sense touch inputs in more than one location ...