What is service design anyway? To truly understand how to answer this, we need to take a closer look at the relationship between product design and service design.

How does the Ikea Interior Design Service work? The service is online. Customers begin the process by visiting Ikea’s Ideas website and booking an appointment. After you fill in your zip code, what ...

When the straightforward application of design thinking techniques lead to unexpected or undesirable outcomes, it may be time to ask yourself: Are you designing for a productor a service? What is ...