With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Data Management Platform (DMP) or advertising DMP is one of the solutions that has arisen in recent years to assist advertisers.

This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

Data management platforms (DMPs) were once painted as a panacea for all of a marketer’s data needs – from collection, to harmonization to segmentation and syndication. But marketers have since cooled ...

Quantalytix Unveils Enterprise Data Management Platform. Designed for community FIs to enable data accessibility and improve data quality.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that Informatica’s Intelligent Data Management Clou ...

Lotame’s VP of Product Management Kalyan Lanka discusses what the company offers in terms of linking consumers across devices. This is the seventh in AdExchanger’s series on the cross-device question, ...

They need an optimized data management platform for all aspects of the AI pipeline, not disparate point solutions from multiple vendors that don't adequately optimize the inherent value in data or ...

DataFlux's data management suite combines MDM, data quality, and data integration tools in a single package ...

Quantexa Ltd., a startup with a data management platform that enterprises use for tasks such as fraud detection, has raised $175 million in a late-stage funding. The company disclosed in its ...