SEO marketing campaigns start with keyword research that is done right. Watch out for these 18 mistakes that can hold back your performance.

Keyword tiering The idea behind “keyword tiering” (coining a new term here, I guess) is fairly simple: you categorize your AdWords keywords into different tiers based on the results they generate.

For years, SEO strategy was ruled by keywords. Marketers, creators and businesses scrambled to rank hoping sheer volume would ...

For SEO, keywords still matter. Read about why SEO keywords should be the foundation of your content to address and satisfy searchers' needs.

Keyword research is vital, because it determines user intent, which in turn guides your SEO strategy. Check out these keyword-research tools that will help you ensure SEO success.

Keyword stuffing is terrible for your SEO. Here’s what to do instead Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content ...

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas.

There's no doubt that keyword research has changed over the past few years. If I had written this post even 2 or 3 years ago, I would probably have provided a detailed, step-by-step guide to ...

Keyword research can help you to understand your customer better, to understand what they are looking for, and to create content to meet that need.