Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Barrett joins the Glastonbury-based agency after serving as head of business development and marketing at Rebellion Group, ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...