Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

INDIANAPOLIS--(BUSINESS WIRE)--Wow Bao is once again setting the standard for innovation with its latest venture into the metaverse, partnering with Flaunt to power the first-ever integration between ...

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...

To enhance its safety measures, Roblox has become the "first" game platform to require age verification to participate in its ...

Roblox faces renewed criticism over its new facial-recognition age verification system. While intended to enhance child ...

The San Mateo-based gaming platform, under scrutiny for child safety concerns, said users will be required to verify their ...

Co-founder and CEO David Baszucki sat down with The New York Times to discuss Roblox's new content moderation tools, but things got awkward fast.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wow Bao is connecting real-life restaurant rewards to ...