Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency.

This premier event will bring together brand leaders, marketers, and innovators to explore fresh insights, actionable strategies, and real-world examples for connecting with today’s evolving consumer.

As Gen Z enters adulthood and reshapes the consumer landscape, brands must go beyond relevance to build trust, spark advocacy, and create cultural resonance.

Top Brands for Hispanic Consumers: The Brands Winning Hearts, Minds, and Wallets Join us as we reveal findings from Collage Group’s analysis of top brands for Hispanics. These brands, spanning diverse ...

In our latest podcast, guest Kevin Moeller, Head of Consumer Insights at PepsiCo argues that to truly connect with consumers, you have to go beyond the numbers and experience the world through their ...

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage ...

This research is part of a series that expands on our Roundtable Presentation, America Now. Read on about American generations' priorities.

The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.

Segment-Based Drivers of Cultural Change in America reveals how four key segments—Black, Hispanic, Asian, and Gen Z consumers—are each playing a unique role in influencing mainstream culture. Whether ...

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations.

Learn the drivers of the May 2023 Target boycott, a controversy that drove consumers to severe their connections with the retailer.