HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

In addition, Cairrot is the only major AEO tool with a free version for WordPress users, not just a time-limited trial. Every user can install the plugin, connect their site, and begin tracking how ...