HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

In order to rank inside AI answers, companies need to structure content, implement metadata and build authority. Here's the ...