This media is in the public domain (free of copyright restrictions). You can copy, modify, and distribute this work without contacting the Smithsonian. For more information, visit the Smithsonian's ...

As sports brands seek to diversify their reach and deepen fan loyalty, the Swift-Kelce effect underscores the strategic value of embracing broader cultural affiliations. Future marketing efforts may ...

This useful study supplements previous publications of willed attention by addressing a frontoparietal network that supports internal goal generation. The evidence is solid in analyzing two datasets ...