A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

In a bookstore in the Russian city of St Petersburg, employees are painstakingly cutting out labels, placing them on the covers of books and sealing the volumes in clear plastic wrapping.