The best way to use custom segments in Google Ads

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...
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How to Print Money With Google Sheets + AI

HoldCo Bros are back! @NikonomicsPodcast and I talk about three ideas in this episode, following up from Episode #86. We ...

How To Evaluate Creative Performance in Meta Ads (and What To Test)

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google offers EU to change adtech policy, no divestment

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

Google’s new “Ads Advisor” AI is put to the test

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

4 clever Google Sheets tricks I use to boost my organization

I haven't always been the best with spreadsheets, but I've found them incredibly useful for certain areas of my life. These ...