Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

A few years ago, a new kind of AI called a diffusion model appeared. Today, it powers tools like Stable Diffusion and Runway ...

Discover how KumoRFM uses AI to predict customer needs, personalize marketing, and transform e-commerce analytics for smarter ...

Well-crafted prompts let ChatGPT act like a crypto assistant, generating watchlists, scanning social buzz and flagging tokens with real growth potential. Use ChatGPT alongside platforms like CoinGecko ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

Today, consumers are bombarded with 4,000 - 10,000 marketing messages daily. Fatigue has set in, and if businesses want to cut through the clutter, they must opt out of volume-based strategies. The ...

The University of Melbourne has been reprimanded for using wi-fi location data to identify students involved in a sit-in protest last year. An investigation by the Office of the Victorian Information ...