MacWorld on MSN

Apple TV’s new glassy intro wasn’t created on a Mac

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...