Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

A lean business model is an approach to business development that focuses on creating value for the customer while minimizing waste within the organization. This model derives its core principles from ...

‘Saturday Night Live’ airs a new episode on Saturday, October 11, with Amy Poehler as the host and Role Model as the musical guest. NBC’s Emmy Award-winning late-night comedy showcase “Saturday Night ...

Before a car rolls off the production line, manufacturers run virtual tests on it. Simulating tires is particularly ...

Microsoft has unveiled its first natively built artificial intelligence image generation model, MAI-Image-1 on Monday in a blog post. The model made its public debut on the LMArena forum, entering the ...

Poisoning and manipulating the large language models (LLMs) that power AI agents and chatbots was previously considered a high-level hacking task and one that took a good amount of horsepower and ...

A 2000-horsepower Lamborghini faces the Tesla Model S Plaid in a half-mile drag race that compares raw twin-turbo speed with instant electric power. This video highlights how extreme combustion ...

Climate modelers are having a moment. Last month, Time Magazine listed two of them—Friederike Otto and Geert Jan van Oldenborg of the World Weather Attribution Project—among the 100 Most Influential ...

Airbus believes it will be able to offer a choice of engine suppliers on its Next Generation Single Aisle, even if it opts ...

Tata Consultancy Services is adapting to H-1B visa changes by significantly localizing its US workforce, with only 500 new H1 B visas issued during the last year. The IT giant also announced wage ...

Warwick Smith is a Research Director with the Centre for Policy Development and a Director of the Castlemaine Institute and the Castlemaine Community Investment Co-operative. A new update to an ...