Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is doubling down on attracting Gen Z customers, its CEO told ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Gen Z's drinking habits prioritize authenticity, mindful consumption, and alignment with personal values over traditional alcohol marketing tactics.

The fast food franchise will bring back a once beloved menu item that disappeared in 2020, but their announcement is ruffling a few feathers.