Abstract: This study aimed to identify the moderating effect of price on the relationship between usage intention and the actual use of voice assistants. A quantitative approach was adopted, with a ...
Scarlett Howard currently has funding from the Australian Research Council and the Hermon Slade Foundation. Adrian Dyer receives funding from the Australian Research Council, the Alexander von ...
Abstract: SmartPLS is a popular tool for Partial Least Squares Structural Equation Modelling (PLS-SEM), which provides a strong method for optimizing statistical analysis, especially with exploratory ...
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