But managing, leveraging and realising the commercial advantage of data is also hard. If fully leveraging data is difficult enough, the bar is only getting higher – with AI changing the game.

A week ago, I had the Chiefs as the clear No. 1 team in my betting power ratings, the Lions at No. 2, and then a tight bunch of contenders grouped in the NFL's 1B tier. Then, despite coming off a bye ...

Spots in the rankings can be tenuous, as Washington, Memphis, Iowa and ACC contenders Virginia and Louisville found out the hard way Saturday. Even teams much higher in the rankings, such as Oregon ...

Four of the five teams we had rated at least five points better than average lost last week as underdogs struck back following two weeks of favorite domination. The Chiefs, our clear top team heading ...

Oct 26, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles tight end Dallas Goedert (88) celebrates with quarterback Jalen Hurts (1) after scoring a touchdown against the New York Giants in ...

The Kansas City Chiefs (5-5) find themselves sitting at .500 following their latest loss to the Denver Broncos in Week 11. The Chiefs were staked to a 19-16 lead with six and a half minutes remaining ...

Congratulations on making it more than halfway through the Eliminator season. Only 6.4% of remaining entries are still alive through Week 9. Last week featured the two biggest upsets of the season ...

With some massive upsets (congratulations to the Steelers, Cardinals, Vikings, and *checks notes* Panthers), the top of the NFL power rankings saw plenty of movement this week. The playoffs are fast ...

Baltimore Ravens quarterback Lamar Jackson warms up prior to the game against the Buffalo Bills at Highmark Stadium - Mark Konezny-Imagn Images We are seeing a year of renaissance at the quarterback ...

This past Sunday was an all-timer. While recording the MMQB podcast with Albert Breer this week, it took us nearly two hours to digest the entirety of the weekend. The two hours flew by, almost to the ...