Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is doubling down on attracting Gen Z customers, its CEO told investors on Tuesday.

KFC has launched its "Kentucky Fried Comeback" campaign amid slumping foot traffic and increased competition at chicken chains.

The fast food franchise will bring back a once beloved menu item that disappeared in 2020, but their announcement is ruffling a few feathers.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage ...

Cater reports that Gen Z employees prefer in-person work for connection, valuing social events and community over remote work ...

Gen Z's drinking habits prioritize authenticity, mindful consumption, and alignment with personal values over traditional alcohol marketing tactics.

Understanding Gen Z's Digital Fluency Gen Zers currently represent a significant sector of the global population, and they have considerable spending power. By 2030, they're expected to wield $36 ...