Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is doubling down on attracting Gen Z customers, its CEO told ...

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

The fast food franchise will bring back a once beloved menu item that disappeared in 2020, but their announcement is ruffling a few feathers.

Gen Z's drinking habits prioritize authenticity, mindful consumption, and alignment with personal values over traditional alcohol marketing tactics.