How to Choose a Business Name That Stands Out (and Sells) Your business name isn’t just a label - it’s a strategic decision that shapes how people perceive your brand. It’s often the first impression your audience has of you, so it needs to do more than sound good - it needs to position you. Here are a few practical steps to help you choose the right name 👇 1️⃣ Brainstorm with intention Use tools like mind mapping or word association to explore ideas that reflect your mission, values, and audie