Starbucks CEO hits the one-year mark: Here's what looks different
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Starbucks CEO hits the one-year mark: Here's what looks different
Tuesday marks Brian Niccol’s one-year anniversary at Starbucks, and reviews of his push to revamp the chain are mixed. CNBC's Kate Rogers joins 'Squawk on the Street' to discuss. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/42d859g » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision ...
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Starbucks CEO Brian Niccol told CNBC's Kate Rogers that he is "really excited about the opportunity for growth in China," a market that the coffee giant has struggled in since the pandemic. Since lockdowns have been lifted, local rivals who can undercut the chain on pricing have stolen market share from the U.S. company. In October, the company said that it was exploring strategic partnerships for its second-largest market. More recently, Starbucks has said that it has received “significant inte
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