Most agents think a listing appointment is one conversation. It’s not. There are four — and if you treat them the same, you’re making your job harder than it needs to be. You’re not presenting - you’re communicating. You’re not selling - you’re serving. You’re not closing - you’re coaching. Expireds don’t need the same conversation as a FSBO. A “free CMA” seller shouldn’t be handled like a motivated seller. Same tools. Very different outcomes. Watch this and tell me which one you struggle with t
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