Brand Rituals in People's Lives: How Mondelez's Cadbury and Chappies Remain Relevant and Loved
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YouTubeThe Lead Creative
Brand Rituals in People's Lives: How Mondelez's Cadbury and Chappies Remain Relevant and Loved
How do Cadbury, Chappies and other Mondelez heritage brands stay relevant and loved? At the Effie Awards South Africa, we sat down with Arpan Sur, CMO of the Sub-Saharan Africa Business Unit at Mondelez, to discuss marketing effectiveness, cultural leadership, and what makes brands like Chappies and Cadbury endure. ________________ To support ...
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Mondelēz International on Instagram: "As we welcome our newest batch of Leadership Development Associates, we’re taking a moment to look back at last year’s journey. Sneak a peek into the experiences of Qail, Aanya, and Avery as they share what it felt like to begin their careers at Mondelēz International and how far they’ve come since."
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