PROJECT ROCK VFX Breakdown Directed by Alt.vfx founder Colin Renshaw and set in a 95% cg environment the ads tagline of “Be Bullish” is testament to Alt’s drive to produce the best content, even against amazingly challenging timelines and budgets. Colin and the Alt Group team worked closely with Seven Bucks to develop every aspect of the look and feel for the films. From concept designing the environments for the perfect sense of place and scale. To developing a photorealistic CG bull, but takin