What Is First-Party Data? A Complete Guide for 2025 - Shopify Canada
What Is First-Party Data? A Complete Guide for 2025 - Shopif…
Feb 22, 2024
shopify.com
💡Core Data (first-party) vs. Enrichment (zero-party) Data 💡 Core data, or first-party data = obtaining a core piece of data to identify an individual, like email or name. Enrichment data, or zero-party data = builds off the core data to understand more about someone, like preferences & interests. Why does this matter? Advertisers are willing to pay premiums for highly targeted audiences. Layering your zero-party on your first-party data means your media company makes more money through higher
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💡Core Data (first-party) vs. Enrichment (zero-party) Data 💡 Cor…
257 viewsJan 9, 2025
Facebookaudience.io
19K views · 129 reactions | Today is #DataPrivacyDay. Let’s talk about healthy first-party data habits  Our Senior Director of Product Management Kamal Janardhan shares how foundational solutions can help you grow your business and protect your first-party data using new privacy-enhancing technologies. Check out our guide to learn more  https://goo.gle/4gj9SiH | Google Ads | Facebook
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