Steve Ballmer (Microsoft): "Developers, developers, developers!"
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Multiprenur® on Instagram: "In 2001, Microsoft CEO Steve Ballmer took the stage at a developer conference, sweating profusely and hyping the crowd. He bounced around chanting “Developers! Developers! Developers!” repeatedly in a high-energy frenzy. The moment underscored Microsoft’s push to rally third-party developers behind Windows and .NET amid Linux competition. Ballmer later explained it as a genuine “call to action”—Microsoft needed external builders to thrive, not just internal platforms.
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Business | Motivation | Wealth on Instagram: "Steve Ballmer lost his mind on stage screaming “Developers! Developers! Developers!” at a Microsoft conference in the early 2000s. It looked insane. It became a meme. But it wasn’t a joke. Ballmer knew Microsoft didn’t win by building better software. They won by getting developers to build on their platform. Windows and .NET only mattered if people actually chose to create with them. The clip went viral for all the wrong reasons. But the strategy? D
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